The mobile industry is still trying to figure out how to shrink the gap between the cost of operating mobile data networks and the related revenues from customers. Right now, operating costs are winning, big time.

But smarter mobile operators can see the light – in the form of sharing advertising revenues with content providers.

According to a recent study by Nielsen Research, Play Before Work: Games Most Popular Mobile App Category in U.S., the average mobile gamer plays an average of 7.8 hours a month. Neuralitic’s SevenFlow solution dove even further to unlock key traits of these users, including devices, in a recent customer study.