SevenFlow can dig deep into how data is consumed aross geographic regions and mobile operators can use this knowledge to profile their subscribers based on where they live to increase marketing effectiveness.
What factors affect your data consumption and can this change over time?
A Neuralitic customer recently performed a study that monitored subscribers’ data consumption volume over several months to gain a better understanding of the usage profiles.
The results of this study indicated that 31% of medium data consumption users migrated to either a high-user profile or a low-user profile within the span of three months. In other words, only 69% of subscribers in the medium-user profile had a stable consumption level over that three month period.
It was hard to ignore the bad news affecting RIM in recent weeks. One would expect that prolonged outages coupled with the much publicized launch of the iPhone 4S would have a negative impact on sales of Blackberry devices. The question is whether operators noticed any change in adoption and retention rates for customers with Blackberry devices.
The mobile industry is still trying to figure out how to shrink the gap between the cost of operating mobile data networks and the related revenues from customers. Right now, operating costs are winning, big time.
But smarter mobile operators can see the light – in the form of sharing advertising revenues with content providers.
Topics: Audience Mesurement, Browsing, Campaign Management, Customers, Network, Optimization, Peer to Peer, Price/Data Plan, Smartphone, Trends
According to a recent study by Nielsen Research, Play Before Work: Games Most Popular Mobile App Category in U.S., the average mobile gamer plays an average of 7.8 hours a month. Neuralitic’s SevenFlow solution dove even further to unlock key traits of these users, including devices, in a recent customer study.
Topics: Browsing, Campaign Management, Content Analysis, Customers, Device Categories, Device Manufacturers, Downloads, Gaming, PC Cards/USB Sticks, Peer to Peer, Social Media, Tablet, Trends, Video
Operators have always known that there’s a divide between men and women when it comes to smartphone usage and adoption.
Topics: Browsing, Customers, Downloads, Instant Messaging, MMS, Peer to Peer, Price/Data Plan, Smartphone, SMS, Social Media, Tablet, Trends, Uncategorized