A common trend that mobile operators are seeing in their subscribers today is the level of migration from one handset to another. With mobile operators being able to offer popular devices at competitive and reduced prices upon the renewal or signing of new contracts, the question arises as to whether device-subscriber compatibility plays a role in SmartPhone adoption.
Using SevenFlow, mobile operators gain insight onto how their subscribers consume data on a specified OS, and which factors contribute to churn. With this knowledge, operators can create tailored offers that will help reduce the churn rate, or target consumers with specific devices that are complementary to their data consumption trends.
It was hard to ignore the bad news affecting RIM in recent weeks. One would expect that prolonged outages coupled with the much publicized launch of the iPhone 4S would have a negative impact on sales of Blackberry devices. The question is whether operators noticed any change in adoption and retention rates for customers with Blackberry devices.
The mobile industry is still trying to figure out how to shrink the gap between the cost of operating mobile data networks and the related revenues from customers. Right now, operating costs are winning, big time.
But smarter mobile operators can see the light – in the form of sharing advertising revenues with content providers.
Topics: Audience Mesurement, Browsing, Campaign Management, Customers, Network, Optimization, Peer to Peer, Price/Data Plan, Smartphone, Trends
Ten years ago, the term web analytics was bandied about, but not many people knew exactly what it was, or what it did. Then, as websites became more than brochure-ware, companies wanted to know what kind of return they were getting with the money and effort they were spending.
Topics: Audience Mesurement, Browsing, Campaign Management, Content Analysis, Peer to Peer, Personalization, Price/Data Plan, Smartphone
We all understand that social media is a key part of any mobile operator marketing strategy. But besides its enormous popularity, do we know why or how to use it in marketing campaigns? Neuralitic’s most recent data, using its SevenFlow Mobile Data Intelligence (MDI) solution, can help position the right offer in front of the right customer.
Topics: Audience Mesurement, Browsing, Campaign Management, Customers, Device Categories, Device Manufacturers, Device Models, Instant Messaging, MMS, Music, Price/Data Plan, Smartphone, SMS, Social Media