What factors affect your data consumption and can this change over time?

A Neuralitic customer recently performed a study that monitored subscribers’ data consumption volume over several months to gain a better understanding of the usage profiles.

The results of this study indicated that 31% of medium data consumption users migrated to either a high-user profile or a low-user profile within the span of three months. In other words, only 69% of subscribers in the medium-user profile had a stable consumption level over that three month period.

The mobile industry is still trying to figure out how to shrink the gap between the cost of operating mobile data networks and the related revenues from customers. Right now, operating costs are winning, big time.

But smarter mobile operators can see the light – in the form of sharing advertising revenues with content providers.

Ten years ago, the term web analytics was bandied about, but not many people knew exactly what it was, or what it did. Then, as websites became more than brochure-ware, companies wanted to know what kind of return they were getting with the money and effort they were spending.

According to a recent study by Nielsen Research, Play Before Work: Games Most Popular Mobile App Category in U.S., the average mobile gamer plays an average of 7.8 hours a month. Neuralitic’s SevenFlow solution dove even further to unlock key traits of these users, including devices, in a recent customer study.

We all understand that social media is a key part of any mobile operator marketing strategy. But besides its enormous popularity, do we know why or how to use it in marketing campaigns? Neuralitic’s most recent data, using its SevenFlow Mobile Data Intelligence (MDI) solution, can help position the right offer in front of the right customer.

Operators have always known that there’s a divide between men and women when it comes to smartphone usage and adoption.