SevenFlow Product Overview
SevenFlow
An Indispensable Tool for Marketing Professionals
SevenFlow’s unique ability to analyze groups of users according to devices and navigation behaviours is finally available.
With SevenFlow, marketers can gain deeper insight into how subscribers are using mobile devices and go on to build a more relevant message, delivered to a more strategically defined group, at the right time.
The overall marketing effort is more focused, resulting in higher overall take rates, all at reduced cost.
How the SevenFlow Solution Works
SevenFlow takes the science of analytics and makes it accessible to everyone. Its purpose-built, interconnected components have been engineered to work together to deliver unmatched extraction, analysis and reporting capabilities.
7Data Bus
Unlike other technologies that focus on a limited spectrum of data, the Data Bus extracts 100% of data from a copy of traffic on a Gn standard interface, capturing every transmission detail of every user on the network.
The Data Bus can enrich and structure collected data with elements in the operator database not directly part of the data transmission, such as device naming and categorization, customer relationship management data and location information.
7Intelligence Core
Conventional network monitoring systems typically retain data over a limited period of time, primarily to investigate operational issues. The Intelligence Core, on the other hand, can retain a complete picture of all relevant activity for three to six months (based on operator requirements); no data is left behind.
Not only does the Intelligence Core store comprehensive usage information, its aggregator and summarization engines perform background calculations of key variable combinations.
7Knowledge Portal
The Knowledge Portal offers two ways to analyze data:
- Analysis Modules:
While other solutions require a good deal of customization and advance setup from IT departments before a specific analysis can take place, the Knowledge Portal lets you take control of the analysis process from a series of specialized modules, each of which is designed to highlight a specific aspect of your business.
- Advanced Analytics:
The Advanced Analytics interactive environment lets you drag different data dimensions, such as protocol, device, service and so on, from a source tree and drop them into a cross table for instant analysis. You can refine and restate your analysis in almost limitless ways, simply by nesting, swapping and filtering the table rows and columns.
