Understand how and why subscribers select their device and uncover ways to optimize your service portfolio. Neuralitic's Marketing Science Group is releasing its new whitepaper about Mobile Device Analytics.

Mobile Device Analytics (MDA) is an emerging field focused on providing the mobile service operator with a view of user behaviour at the device level. It is the foundation of any sound subscriber data strategy. Understanding the devices on the network and how subscribers leverage them throughout their customer journey is a key component that enables effective campaign management and the conversion of new and light users into heavy/sticky adopters. Operators at the forefront of this technology are using it at both the operational and strategic stages in the device pre and post launch processes.

Neuralitic's Marketing Science Group is releasing its new whitepaper about Mobile Device Analytics.

This will result in:

• The ability to gain insight into user needs through direct access to the data services usage.
• Determining the performance capability of a given device across a range of services.
• Removal of all manual intervention and associated incorrect “assumptions"

Ready to learn more?

Call us at 1-888-674-4440 or request the whitepaper