SevenFlow can dig deep into how data is consumed aross geographic regions and mobile operators can use this knowledge to profile their subscribers based on where they live to increase marketing effectiveness.
A recent SevenFlow Snapshot (SFS) performed with a mobile operator indicated that specific data consumption trends can be equally attributed to subscribers’ geographic locations as they can to subscribers themselves.
In the analysis, subscribers from the urban area surrounding the country’s capital city consumed 1.5 times more data over the course of one month than the average subscriber residing from the nation’s other regions. Furthermore, video streaming was reported as being 32% higher in this geographic location, indicating an obvious correlation between the region and the way that data was consumed on a per subscriber basis.
Given that the quantity and the type of data that is consumed by a region’s inhabitants appears to be highly influenced by the region itself, SevenFlow gives mobile operators the upper hand in understanding their subscribers from a geographic perspective and offer location-based plans that are indicative of these consumption trends. Going one step further, this information lends itself to the potential of having mobile operators partner with ad networks to sell mobile ads through this location-based profiling dimension. Based on the results of this SFS, would it then be fair to conclude that subscribers deriving from specific geographic regions will exhibit higher data consumption levels?
What do you think? Is it an effective approach to make tailored offers based on regional differences in data consumption patterns? Share your thoughts below in our comments section.
Echo Communications (for Neuralitic Systems)
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