Neuralitic tabbed as sample vendor in growing Mobile Data Intelligence space

MONTREAL – August 23, 2011 – Neuralitic Systems was named a sample vendor in Mobile Data Intelligence by leading research firm Gartner in a July 29, 2011 report titled Hype Cycle for Mobile Device Technologies. The report, published by Tuong Huy Nguyen, examines and advises mobile operators on the maturity of certain technologies and their use. The report rates Mobile Data Intelligence as a “high benefit” category, or a technology which Gartner defines as one that “enables new ways of performing horizontal or vertical processes that will result in significantly increased revenue or cost savings for an enterprise.”

Neuralitic’s SevenFlow™ solution is a powerful Mobile Data Intelligence tool that gives marketing professionals and other decision-makers the critical insights they need to improve marketing ROI based on actual subscriber usage characteristics. It transparently extracts and analyzes 100% of data usage, from all mobile data subscribers on a wireless network, to provide a 360-degree view of subscribers’ and roamers’ mobile journeys. SevenFlow has the unique ability to link information about subscribers, devices, and usage and present actionable metrics in a highly usable interface.

According to the Gartner report, “Mobile Data Intelligence helps businesses that seek to understand mobile users’ usage patterns across multiple services. One of the most important objectives for mobile operators is to improve uptake rates while minimizing costs. To do so, operators need much more intelligence about how people use data services, and to understand which variables have the greatest impact on service.”

The importance of a Mobile Data Intelligence solution has never been greater, as mobile data traffic is expected to grow 26-fold between 2010 and 2015, caused by the proliferation of smartphone and tablet use across the globe.

“We believe the report reaffirms the value that Neuralitic provides to the mobile ecosystem, and more specifically to mobile operators around the globe,” says Luc Filiatreault, CEO of Neuralitic Systems. “Being tabbed as a sample vendor by an independent research firm is a testament to the hard work and determination of our employees.”

You can purchase the Gartner report by visiting: http://www.gartner.com/technology/research/hype-cycles/

 

Media Contacts:

Jodi Echakowitz

Echo Communications (for Neuralitic Systems)

Tel: +1 905-709-6900

Email: jodi@echo-communications.com