Neuralitic launches strategic analytics engagement in Asia Pacific
Neuralitic Systems Inc. commenced a strategic analytics engagement with a top mobile operator in Asia Pacific.
Working closely with the operator’s network and marketing organizations, Neuralitic will deploy their patent-pending SevenFlow system to perform a detailed analysis of subscriber behaviors and usage on key marketing campaigns. “This engagement will enable dynamic, targeted campaign management based on a precise understanding of the subscriber base,” said Stephen Kerwick, Executive Director of Marketing Science and Analytics.
Performing predictive analytics on the rich data extracted via SevenFlow will allow the marketing organization to immediately determine if they have correctly targeted their users based on current usage patterns and behavioral trends.
The approach used and ROI derived from the success of this engagement will shape the methodology for all future campaign planning.
Echo Communications (for Neuralitic Systems)
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